Business Model Canvas: Gingercup
A business model describes the rationale of how an organization creates, delivers, and captures value. It is a holistic framework to understand, design, and test the business assumptions in the marketplace. The business model canvas is a great tool to help you understand a business model in a straightforward, structured way. It comprises of 9 important components:
· Customer Segments
· Value Proposition
· Channel
· Customer Relationships
· Revenue Streams
· Cost structure
· Key Partnerships
· Key Resources
· Key activities
The company we chose to apply this framework on is GingerCup
The basic rationale behind designing a business canvas model is that when one looks at it, one should be able to understand clearly what the company does. I hope we have been able to successfully convey it in a comprehensive manner through the following diagram:
If we have not been fully successful in our attempt, here is the link to the company’s website: https://www.gingercup.com/
Recommendations:
The other areas where GingerCup could cater to, to diversify their consumer reach is by having a tie-up with wedding function caterers, hotels, and coffee machines like Nescafe and Cafe Cofee Day.
References and Acknowledgement:
This is my first attempt at analyzing a business model. I would like to thank Ashwin Swaminathan, a friend of mine from college, who played an instrumental role in introducing me to this topic. This article is a collaboration between us. If you are interested in this topic, you can read the book “Business Model Generation by Alexander Osterwalder & Yves Pigneur”
Your feedback is highly appreciated :) Feel free to drop in your suggestions
